Moreover, there is a possibility that after a while, when a person calms down, they will refuse the service anyways and leave a bad review. And it will definitely not increase customer loyalty or satisfaction. Having bought your product out of fear, they are unlikely to associate your company with pleasant emotions. Takeaway: use positive emotions instead of fear Manipulating a person’s fear for their or their loved ones’ health is just mean. Needless to say, this tactic did not in any way motivate Lucy to go back to that clinic. In the next episode, an ophthalmologist from the clinic will burst into the apartment and gouge everyone’s eyes out with the phrase, “We warned you.” The whole message behind these mail attacks is that by ignoring them the woman is risking her daughter’s health.įor me, it sounds like a scene from a horror movie. What’s worse, the longer she does nothing, the more irritating letters she gets. Fortunately, the little girl turned out fine but for several years now, Lucy has been receiving emails telling her that she must bring her daughter back for a checkup. Once she took her youngest daughter to get her eyes checked. Lucy Thorpe, a digital marketing specialist, shared this story of bad customer service. Threatening a client that something bad might happen if they don’t buy your service More and more people abandon the brand, and consequently, the business is gradually dying. So each time you lose one client because of bad customer service, multiply this number by at least 9.Īnd then if you do nothing about it, things get only worse (ha, that’s what my dentist says about carries). And around 13% will tell more than 20 people.
The problem is that an average dissatisfied customer is going to tell between 9-15 people about their bad experience.
Okay, you got it.īut what’s so horrifying about losing a customer or two? Companies around the globe lose and find thousands of clients on a daily basis. Losing the former leads to losing the latter as well. What consumers want when things go wrong by Customer Rage Study (2017) How can bad customer service actually damage your business?Ĭustomers equal money.
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